In the beginning...

I was a busy academic when I had my daughter, supervising students and running a large research contract. One of the most important pieces of baby equipment was a bag for all the baby stuff. There wasn’t a good bag on the market so I bought a large shopping bag which had plenty of pockets.

... and then

When I had my son I took time out to be with the babes and I designed the baby bag which I would like to have. The name for the company came out of the blue as I followed a car on the motorway loaded up with mum, dad, kids and luggage.

‘Gosh, they are taking the whole Caboodle’ I thought... and there was the name for the company and the product.

Now...

Almost 23 years later I am still designing and selling Caboodle Bags, and we have developed a company ethos which has been flexible enough to allow employees to work for us and bring up their family. We are proud of the reputation we have built up with mothers and within the nursery industry for quality, service and reliability, all provided at a fair price.

Like mother like daughter...

It was having two babies that inspired me to design my own baby bag, and now my daughter has been inspired by mum's online success and launched her own website. With her husband Gerald she's set up Watch Me Go, a retail site selling all sorts of fantastic, unusual watches - from funky modern ones to vintage timepieces and retro fashion watches.
www.watchmego.co.uk

Ruth Kirby-Smith